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A love of tradition.

The ox head meets the current Unimog Collection.

After a well-earned break, it's back: the Unimog ox head. From 1948, the logo adorned the first series-produced Unimog, until it was replaced in 1953 by the Mercedes star. The 2017 Unimog Collection gives lovers of the Mercedes-Benz Unimog brand the chance to re-live times gone by.

Be it hats, coats, waistcoats or trousers, besides the beloved Mercedes star, the ox head is also present on the clothing and selected advertising items from the Unimog Collection. Modern and traditional therefore come together to give fans of the Unimog of the past something to enjoy.  

Agricultural roots.

In the summer of 1948, the Unimog went into series production for the first time. On its bonnet was a stylised ox head with horns in the shape of the letter U. The logo symbolically stood for the vehicle's use in the agricultural domain.

Its inventor, Albert Friedrich, was head of aircraft engine construction at Daimler-Benz and started planning the Unimog in 1945 as a universally applicable motorised machine for agricultural applications. At the time, he hadn't envisaged the multitude of uses to which the Unimog would be put. Thus at the time, the ox head logo was a perfect fit for the Unimog, intended primarily for agricultural operations.

From Boehringer to Daimler-Benz.

For initial series production of the vehicle with the ox head logo, Friedrich assigned the task to the tool and machine manufacturer Gebrüder Boehringer in Göppingen. In the autumn of 1950, Boehringer sold the entire Unimog production to Daimler-Benz which, in view of the company's size, was in a better position to respond to the increasing demand. From 1953, the radiator grille of the Unimog proudly bore the Mercedes star. Then, from 1956, the ox head was entirely replaced by the star.

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